1. Who we are

WT Marketing LTD is the data controller responsible for your personal data collected through the Growthline website and related business activities.

Trading name: Growthline
Legal entity: WT Marketing LTD
Email: info@growthline.co.uk
Business address: Bullpen, Harlington road, Toddington LU5 6HF

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.

2. What personal data we collect

We may collect and process the following categories of personal data:

• your name;
• business name;
• job title;
• email address;
• telephone number;
• website URL;
• billing or payment information where relevant;
• enquiry details and any information you provide in forms, emails, calls, or meeting bookings;
• technical data such as IP address, browser type, device information, referring pages, and on-site activity;
• marketing and communications preferences;
• records of correspondence and project communications.

We only collect personal data that is reasonably necessary for our business activities and service delivery.

3. How we collect your data

We may collect personal data:

• when you complete a contact form, audit form, booking form, or other website form;
• when you email us, call us, or communicate with us directly;
• when you enquire about our services;
• when you become a client or supplier;
• through analytics, cookies, pixels, tags, and similar technologies on our website;
• from third-party services connected to our website or campaigns, where lawful and appropriate.

The ICO says organisations must tell people how their information is collected and used, and provide privacy information at the time personal data is collected.

4. How we use your personal data

We may use your personal data to:

• respond to your enquiries;
• provide quotations, audits, proposals, and service information;
• deliver marketing, PPC, landing page, CRO, analytics, and related services;
• manage projects and client relationships;
• take payments and maintain accounting records;
• improve our website, services, and user experience;
• analyse website traffic and campaign performance;
• administer and protect our business and website;
• send service communications;
• send marketing communications where permitted by law.

5. Our lawful bases for processing

Under UK GDPR, we must identify and explain the lawful basis we rely on for processing personal data.

Depending on the circumstances, we rely on the following lawful bases:

Contract

Where processing is necessary to take steps at your request before entering into a contract, or to perform a contract with you.

Examples:

• responding to a service enquiry;
• preparing a quote or proposal;
• delivering contracted services.

Legitimate interests

Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

Examples:

• responding to B2B enquiries;
• operating and improving our website and services;
• maintaining business records;
• preventing fraud or misuse;
• analysing performance of our website and campaigns.

The ICO notes that handling names and contact details of B2B contacts still involves personal data, and legitimate interests is often relevant in that context, subject to the usual assessment.

Legal obligation

Where we must process personal data to comply with legal or regulatory obligations.

Examples:

• accounting and tax records;
• responding to lawful requests from authorities.

Consent

Where consent is required, we will rely on consent.

Examples may include:

• certain marketing communications;
• use of non-essential cookies, tags, pixels, and similar tracking technologies where required.

The ICO says you must include your lawful basis in your privacy information and determine it before processing begins.