The B2B lead generation agency that sources signed contracts

The economics: fewer leads, bigger outcomes

Start with an honest irony. In the UK, "b2b lead generation" is searched around 1,000 times a month at an average cost per click of £99.44, "b2b lead generation agency" 260 times at £120.89, and "b2b lead generation companies" 320 times at £16.51 — UK Google Ads data (DataForSEO), July 2026. Clicks in our own category cost £100 or more, which is exactly why this page earns its traffic instead of buying it.

Now look at the sectors where we actually run ads. The clicks that win commercial contracts cost a fraction of that — often no more than their domestic equivalents:

UK Google Ads data (DataForSEO), July 2026 — monthly UK search volumes across each sector's B2B terms and average cost per click.

The argument in one comparison: a commercial electrical click costs £6.38 while "electrician near me" costs £6.46. Same click price, a contract-size customer — the searcher on the B2B term is specifying work for a building, a site or a fleet, not a fuse box. The lead volume is smaller; what each lead can become is not comparable.

Who's searching

The people behind those searches are busy, not loyal. They have a problem to solve this week, a boss to answer to, and no patience for a supplier who makes them work for a quote. They give the contract to whoever makes their job easiest.

How we win contracts

The method is friction removal. At every point where a commercial buyer could give up and click the next result, we take the work out of their hands.

1. 1

   The search

   Buyers search for a specific solution — "sub-contract steel fabrication", "commercial cleaning contract", "fleet servicing" — not for a supplier's brand. We run tightly matched ads against those exact solution searches, sector by sector, nationally across the UK.

   input: real UK search-term data per sector

2. 2

   The dedicated page

   Each specific solution gets its own landing page — not a generic "we do X" site — with drawing, plan and spec upload built in, so the buyer never has to write a brief. They attach what they already have and press send.

   one page per solution · spec upload standard

3. 3

   The fast response

   Enquiries arrive as emails, drawing submissions and phone calls, and get answered in hours — because the buyer who hears back first usually stops looking. Clients typically close 30–50% of B2B enquiries into qualified work (client-reported).

   real-world close rate, not a guarantee

Sectors we source contracts in

Each sector has its own page with its own market data, buyer personas and the method applied concretely:

• Fleet & HGV services
• Commercial electrical
• Commercial cleaning
• Fire safety
• Grounds maintenance
• Office fit-out
• Scaffolding
• Steel fabrication

Sell to consumers rather than businesses? That is a different discipline with different economics — see B2C lead generation.

Proof: the steel fabricator

DRST Trading, a steel fabrication firm serving Bedfordshire and North London, came to us with no website and one customer. Within the first 30 days of ads going live:

Alongside the headline contract came a steady run of B2B jobs at £3k–£20k each. Read the full case study

The same playbook runs in other sectors. A DPF-cleaning specialist we work with cut cost per lead from £86.50 to around £19.97 at £10k/month of spend — roughly 400 consumer leads a month — and is now layering in HGV and fleet B2B contracts specifically because contracted revenue is bankable: it smooths cashflow and lets the firm raise credit to expand faster than one-off jobs could fund. That case study is here, and the rest are on the results page.

What we won't promise

Google Ads wins medium-size, recurring commercial contracts. The multi-million contracts go through formal tendering — frameworks, PQQs, procurement portals — and no ad campaign shortcuts that. What the ads-won contracts do is build the cashflow and the track record that get an SME to that table: contracted revenue you can plan and borrow against, delivered work you can point to in a PQQ. That is the ladder, and we will never pretend the first rung is the top one.

Nor will we promise a timeline. Depending on the industry, the first contract can land in a week or take months — buying cycles, sign-off chains and contract values differ too much for one honest number. Tell us your sector and we'll give you the honest picture before any money is spent. Engagements are custom and deal-dependent — B2B work starts at £1,000 a month, with the details on the pricing page.

A note on LinkedIn

We run selective LinkedIn campaigns in certain niches, where the buyer genuinely lives there. But costs are higher and sales cycles longer, so for most clients it is a later expansion — added once search is compounding, not before. Google Ads plus dedicated landing pages is the engine; LinkedIn is a gear you add when the engine is already running.

B2B lead generation: FAQs