What PPC management costs, with every fee published
PPC management cost splits into two parts — the media spend you pay Google directly for clicks, and the management fee you pay whoever runs the account. This page publishes GrowthLine's management fees in full: the figures below are the complete schedule, with nothing held back for a sales call. These fees apply to PPC cost in the UK for lead-generation businesses — the only kind of client GrowthLine takes.
PPC management fees
Most agencies won't put a number on the page. Ours is here: management starts at £750 a month, and the exact fee is tailored to your account — what it needs, how much runs through it, and the work involved. Whatever it lands at, you get it in writing before you commit to anything.
from
£750 /month
flat monthly fee, tailored to your account — never a percentage of your ad spend
What every engagement includes
- Full account management — build, optimisation, search-term and bid work
- At least one dedicated landing page, built for you — landing-page builds are included, not a separate fee
- Monthly reporting against cost per lead
you only start paying once your ads are live — no upfront setup fee
minimum term: 3 months
media spend is paid by you directly to Google and never passes through our account
you own your Google Ads account
We don't sell guarantees. Some industries suit Google Ads better than others, so before you commit you get a straight, realistic read on what your market can return — not a promise we can't stand behind. And at very low ad spend, a good freelancer can beat an agency on value; the comparison is written up here.
One-off fees
| Item | Fee |
|---|---|
| Landing page design build | Included in management |
| PPC audit | £0 — free, findings in writing |
Results, published and sourced
£120k/mo
Recurring contracted work won for a steel fabricator in the first 30 days
Client-reported
£19.97
Cost per lead for a DPF specialist, down from £86.50
Client Google Ads account
~70/mo
Enquiries for a new-start London clinic, from a standing start
Client CRM, 90-day ramp
Every figure is signed off by the client it belongs to. See the case studies
What the management fee includes
| Deliverable | Description |
|---|---|
| Account audit | account audit & conversion-tracking verification |
| Campaign build | campaign build and restructure |
| Search-term mgmt | search-term and negative management |
| Ad testing | ad copy and asset testing |
| Bid & budget | bid & budget management |
| Reporting | monthly reporting against cost per lead |
The full deliverables list, engagement timeline and method live on the PPC management page. There is no account manager layer in ppc management pricing here — the person running the account is the person you speak to.
How billing works
-
Audit
Free audit of the current account (or a build plan if not yet running) — findings in writing either way. See the free PPC audit.
wk 0
-
Quote
A fixed written quote, tailored to your account — the fee is named and agreed in writing before anything is signed.
wk 0–1
-
Invoice
You only start paying once your ads are live; from then it's one flat monthly invoice for the management fee. Media spend is billed to your card by Google directly.
monthly
-
Review
We review the account and the fee as it grows — how often depends on the account's size and how much data is flowing through it.
ongoing
Who this pricing is for
These fees are for UK service businesses whose website's job is enquiries — booked calls, quotes, consultations. Not ecommerce; no ecommerce service exists on this site.
At low spend, or where you only need hands on the account a few hours a month, a good freelancer beats an agency on value — the comparison is written up here: freelance Google Ads specialist vs agency.
PPC pricing FAQs
How much do PPC agencies charge?
UK PPC agencies price in three main ways: a flat monthly fee, a percentage of your ad spend, or a hybrid of the two — and most do not publish their numbers, which is why no reliable UK average exists. GrowthLine's management fees are published in full on this page. For a market-wide breakdown of the fee models and what each one incentivises, read our guide to how much PPC agencies charge in the UK.
How much should I pay someone to manage my Google Ads?
Judge the fee against your cost per lead, not against other agencies' rate cards: it should be repaid by the leads the work produces. Whatever you pay, three conditions are non-negotiable — you own the Google Ads account, the management fee is separate from the media spend you pay Google, and reporting shows cost per lead rather than clicks. If your spend is small, a freelancer can be the better-value option; our freelance Google Ads specialist vs agency comparison sets out when.
What is a typical Google Ads management fee in the UK?
There is no dependable published average: most agencies keep Google Ads management fees off their websites, so the "typical" figures circulating online are self-reported and unverifiable. What is consistent is the structure — a monthly management fee separate from ad spend, sometimes with a setup fee and a minimum term. Every figure GrowthLine charges is published on this page, with no setup fee — you start paying only when your ads are live — and a three-month minimum term.
Do you charge a flat fee or a percentage of ad spend?
GrowthLine charges a flat monthly management fee, tailored to your account and starting from £750 a month — never a percentage of your ad spend. Whatever it lands at, the fee is quoted in writing before the engagement starts, and your media spend is paid by you directly to Google — it never passes through our account.
Is £100 a day good for Google Ads?
£100 a day — roughly £3,000 a month — is a workable budget in most UK lead-generation niches: enough to show on a meaningful share of searches and to generate the conversion data that optimisation depends on. Whether it is good for your business depends on your click prices and job values, which vary by an order of magnitude between industries; in expensive-click sectors such as legal it is an entry point rather than a ceiling. A free PPC audit sizes the budget from your own numbers instead of a rule of thumb, and our Google Ads budget guide shows the working.
Is £500 a month enough for Google Ads?
Usually not, once an agency fee sits on top of it. At £500 a month the media budget buys a small number of clicks a day, and a management fee at that level takes a share of total cost that is hard to justify — which is why we usually suggest a working ad budget above that before adding management. £500 can work for a tightly-matched local campaign you run yourself, and a one-off audit is a cheaper way to get expert input at that spend than ongoing management. The maths behind both thresholds is in the Google Ads budget guide.
The fees are above. The audit is free.
The first step is a free audit of the current account — findings and a fixed quote in writing, whether or not an engagement follows.