See what Google Ads costs — and wins — for your firm
Choose your sector, set a budget, and see the real click costs, the enquiries it could win and what they're worth — built on live UK Google Ads data, not guesses.
Professional services PPC cost & enquiry calculator
Choose your sector and a monthly budget. We use live UK click costs for that sector to estimate the clicks, enquiries and new work a well-built Google Ads account could produce — a slightly optimistic model to plan around, with every assumption shown.
Pre-filled with a typical figure — change it to your own.
Your close rate — slide it to match your own follow-up.
Clicks / month
—
Enquiries / month
—
Cost per enquiry
—
New customers / month
—
Cost per customer
—
New revenue / month
—
Click costs: UK Google Ads data (DataForSEO), July 2026. The enquiry rate is a GrowthLine planning assumption for a well-built account; the close rate, average value and budget are yours to set. This is a starting model to plan around, not a promise — real results depend on your offer, area and how fast you follow up.
Why professional-services clicks cost what they do
Click prices track the value of the client. A new legal case, a company-accounts client or a course of dental treatment is worth a great deal, so firms bid hard for those searches and the cost per click climbs. That is not a reason to avoid Google Ads — it is a reason to run it precisely, because at these prices a wasted click hurts. The account has to send the right searches to a page that answers them, track real enquiries rather than clicks, and route them to someone who follows up fast. That discipline is the PPC management work, and it is where the return is won or lost.
Sector-specific pages
Professional services PPC FAQs
How much does Google Ads cost for professional services?
Professional-services clicks are among the most expensive in Google Ads because each new client is worth a lot — a solicitor or accountant click can cost many times a retail click. The calculator on this page uses live UK click-cost data by sector, so you can set a budget and see the likely enquiries and cost per enquiry for solicitors, accountants, dentists and the rest, rather than a blended average that hides the range.
Are the calculator numbers guaranteed?
No, and the tool says so. Click costs are real UK Google Ads data; the enquiry rate and close rate are planning assumptions for a well-built account, leaning towards what a strong campaign and a firm that responds quickly can achieve. Use the output as a realistic best case to plan around, not a promise — your real numbers depend on your offer, your area and your follow-up.
Which professional services do you run Google Ads for?
Solicitors and law firms, accountants, dentists and clinics, financial advisers, surveyors, architects, recruitment agencies, estate agents, opticians, vets and care providers — the sectors in the calculator. If your firm wins clients from search and sells consultations or appointments, the method is the same.
Is Google Ads worth it when clicks are this expensive?
Often yes, precisely because the clients are valuable — one won case, sale or treatment plan can pay for a lot of clicks. The risk is that expensive clicks punish a sloppy account fast, so tracking, negative keywords and a page that matches the search matter more here than anywhere. Put your average client value into the calculator to see the return before you decide.
Want your own numbers, not a model?
The calculator is a plan. A free audit of your account and market gives you the real cost per enquiry for your sector — in writing, whether or not you work with us.