A lead generation agency for businesses that sell appointments, not baskets

PPC lead generation is paid advertising — usually Google Ads — that sends people already searching for your service to a landing page built to turn the visit into an enquiry: a call, a form fill or a booked appointment. You pay per click, so the discipline is matching search intent to the page and tracking every enquiry back to the keyword that produced it. It is how service businesses buy pipeline without buying data.

The four laws come from US property-sales training: build a database, feed it every day, communicate with it systematically, and service every lead that comes in. The phrasing is salesy but the logic holds for paid search — generate enquiries consistently, respond fast, follow up on a system, and know what each lead cost. We handle the generating and the measuring; the responding stays with you.

It is the principle that a new lead should be contacted within five minutes of enquiring, because the chance of reaching someone falls away sharply as the minutes pass — they are still at their desk, still in the mindset, and often still comparing suppliers. We wire forms and call tracking so enquiries reach you the moment they happen; what the rule then demands is operational, and it sits on your side: someone picks up the phone quickly.

No — generating enquiries from your own advertising is ordinary marketing. The question usually comes from the bought-list end of the industry: reselling consumer data without proper consent can breach UK GDPR and PECR, which is why lead brokers have a reputation problem. We never buy, sell or share lead data. Every lead we generate comes from your ads, lands on your pages and belongs to you.

There is no single UK number worth quoting: cost per lead depends on your industry's click prices, your conversion rate and your offer, and it varies by an order of magnitude between, say, a plumber and a commercial law firm. Most published benchmark tables are US-derived or unsourced, which is why we have not printed one here. Our guide to cost per lead benchmarks by UK industry sets out what is reliably known and how to estimate your own figure.

Work backwards from the value of a job: what a new customer is worth, what share of enquiries you convert, and therefore the most a lead can cost before the maths stops working. That ceiling — your allowable cost per lead — is a better guide than any agency's rate card. Fee models vary across the market (flat retainer, percentage of spend, pay per lead or commission based); ours are published on the pricing page so you can do that arithmetic before you ever talk to us.