B2C lead generation for consumer service businesses
Appointments, quote requests and booked jobs from Google Ads — for dentists, clinics, estate agents, law firms and the trades' domestic work. B2C lead generation is what we built our results on: hundreds of tracked consumer leads a month, priced per enquiry and reported honestly. Our specialism today is B2B contract sourcing; this page is for everyone who sells to people rather than procurement departments, run with exactly the same discipline.
Who it's for
If your customer is a person — a patient, a homeowner, a house-hunter, someone whose boiler died this morning — this is your side of the practice. Each vertical below has its own page with its own economics, and figures are published only where we can source them.
The mechanics are the same ones that win commercial contracts, tuned for consumer behaviour: ads matched to the exact service searched for, a dedicated landing page per service rather than a homepage, and call and form tracking verified before any optimisation starts — so every figure reported is an enquiry, not a click.
Model a budget before you spend it
Consumer click prices vary widely between sectors, so the honest first step is arithmetic, not a pitch. Both calculators run on live UK click-cost data: put a monthly budget in, see roughly what it could bring back.
Trades PPC calculator
For plumbers, electricians, builders, roofers and landscapers quoting domestic work — what a booked job could cost at your budget, per trade.
Model a trades budgetProfessional services PPC calculator
For law firms, accountants, clinics and other appointment-led practices — what an enquiry could cost in your field, before you commit a pound.
Model a services budgetProof, sourced
Two consumer accounts, two different starting points — an established specialist whose account we rebuilt, and a clinic that launched from nothing.
£19.97
Cost per consumer lead, down from £86.50, at £10k/month of spend
Client Google Ads account — DPF-cleaning specialist (anonymised)
~400/mo
Consumer leads a month at that spend, tracked as calls and forms
Client Google Ads account — DPF-cleaning specialist (anonymised)
~70/mo
Enquiries a month for a brand-new London clinic, within 90 days of launch
Client-reported — cosmetic surgery case study
The clinic's launch is written up in full in the cosmetic surgery case study, the DPF account in case study two, and the rest are on the results page. Client results, not guarantees — your sector's numbers will differ.
Thinking bigger?
One B2B contract beats a hundred domestic jobs
Plenty of consumer businesses could serve commercial clients and never quite get round to it: the plumber who could hold a landlord-portfolio contract, the cleaning firm that could run an office block, the garage that could service a fleet. The DPF specialist above is making exactly that move — layering HGV and fleet contracts on top of its consumer work, because contracted revenue is bankable: it smooths cashflow and lets the firm raise credit to expand faster than one-off jobs could fund.
Stated honestly: Google Ads wins medium-size, recurring commercial contracts — the multi-million contracts go through formal tendering, frameworks and PQQs. The ads-won contracts are how an SME builds the cashflow and track record to reach that table. If your business could sell to commercial buyers, tell us your sector and we'll give you the honest picture.
Explore B2B contract sourcingB2C lead generation: FAQs
What's the difference between B2C and B2B lead generation?
Volume and value. B2C lead generation produces a steady flow of appointments, quote requests and booked jobs from consumers — more enquiries, smaller individual values, faster decisions. B2B contract sourcing produces fewer enquiries, but each one can become a recurring commercial contract worth more than a season of domestic work. The two share the same engine — Google Ads plus a dedicated landing page — but the keywords, the pages and the follow-up are built differently. If your business only serves consumers, this page is yours; if it could serve commercial clients too, start with our B2B lead generation page.
How many leads can Google Ads generate for a consumer business?
It depends on the sector, the area and the budget, so we answer with sourced examples rather than a promise. A DPF-cleaning specialist we work with generates roughly 400 consumer leads a month on £10,000 a month of ad spend, at about £19.97 per lead — down from £86.50 before the account was rebuilt. A brand-new London clinic reached around 70 enquiries a month within 90 days of launch. Both are client results, not guarantees: your numbers depend on what a click costs in your market, which the calculators on this page model from live UK data.
How much does B2C lead generation cost?
Two separate costs: the media spend paid to Google, which depends on your sector's click prices, and the management fee, which is set out on our pricing page. Before committing to either, model the media side — the trades calculator and the professional services calculator estimate what a budget could bring in using live UK click costs, and a free audit of an existing account shows what your clicks already cost per enquiry, with the findings in writing whether or not an engagement follows.
Find out what your enquiries really cost.
A free, read-only review of your account: what your clicks cost per enquiry, where budget is leaking, and what to fix first — findings in writing, whether or not an engagement follows.