Office fit-out contracts, won while the buyer is still planning
Every month, UK office managers, landlords and commercial agents search for a fit-out contractor — months before the move, at the moment they are choosing who to talk to. We turn those searches into quoted projects: Google Ads plus a landing page for each project stage, with floorplan upload so the enquiry arrives ready to price. Enquiries land as emails, plan submissions and phone calls. It is the same B2B contract sourcing method we run nationally, applied to the highest-ticket sector in our set.
The market, measured
Fit-out carries the most expensive clicks of any B2B sector we track — and that is exactly why it is under-fought by contractors and worth the arithmetic.
2,360
UK B2B fit-out searches every month
top term: "office fit out" — 1,000/mo
£22.30
Average cost per click — the priciest in our set
entry bids from £6.68
6 figures
What a single won project is commonly worth
why a £22 click is cheap here
source: UK Google Ads data (DataForSEO), July 2026
A £22.30 click sounds steep until you put it against the job: when the project is six figures, a full month of clicks costs less than the margin on one small refurbishment. The buyers behind these terms — "office fit out", "commercial fit out", "office refurbishment" — are not browsing. They have a lease event, a headcount change or a dilapidations deadline, and they are shortlisting contractors right now.
Who's searching
Office managers & directors
Handed a move or an in-place refurbishment on top of the day job. They need a space plan, a budget and a programme — quickly, from someone who makes it feel handled rather than adding to the workload.
Landlords
Refurbishing between tenancies or settling dilapidations. They commission repeatedly across a portfolio — one landlord won well is several projects, not one.
Commercial agents
Advising occupiers and owners on space. They want a contractor they can hand a floorplan to and trust with their client's project — win the agent and the referrals follow.
None of these buyers is loyal to a contractor. They are busy people with a specific problem, and they go with whoever makes the next step easiest. That is the whole game.
How we win fit-out contracts
We win by removing friction between the search and the quote — three moves, each one built for how fit-out is actually bought.
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A page per project stage
Planning a move, refurbishing in place, and dilapidations are different projects with different buyers — each gets its own dedicated landing page, not a generic "we do fit-out". The searcher lands on their exact situation.
pages: office move · refurb in place · dilapidations
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Floorplan upload, no brief
The buyer uploads the floorplan or space plan instead of writing a brief. An office manager will not draft a specification for a stranger — but they will drag a PDF into a box. The enquiry arrives ready to price.
enquiries arrive as plans, emails and calls
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Design-and-quote in days
Enquiries answered in hours, an initial space plan and budget back fast. The first contractor to make the project feel handled usually wins the survey — and the survey usually decides the job.
the gate: respond before the competitor does
The playbook, proven elsewhere
We publish only verified client results, and our fit-out case study is not written yet — so here is the same playbook running in another contract sector, with its numbers attached.
£120k/mo
Recurring contracted work won for DRST Trading, a steel fabricator, within the first 30 days — from no website and one customer
Client-reported, DRST Trading
~£42
Cost per B2B enquiry on £1,700/month ad spend, alongside jobs of £3k–£20k
DRST Trading Google Ads account
Solution-specific pages, drawing upload, fast response — the identical mechanism this page describes for fit-out. Read the DRST case study
A second client — an anonymised vehicle-services specialist — runs the same method at £10k/month spend and is layering in fleet contracts precisely because contracted revenue is bankable. See all published results
What ads will — and won't — win in fit-out
Straight answers first. Google Ads wins the medium project layer: the moves, refurbishments and dilapidations schemes that buyers source directly. The multi-million corporate fit-outs go through frameworks, PQQs and formal tendering, and no search ad changes that. The medium projects are how you get there — each one is cashflow, a reference and a line on the track record that eventually earns a seat at the formal tender table.
And a second honesty specific to this sector: fit-out is one-off work, not recurring contracts. What recurs is the pipeline — a steady flow of project enquiries so there is always a next scheme being quoted — and the commissioners, because landlords and agents who liked the last project bring the next one. Plan on that basis, not on annuity revenue that fit-out does not offer.
Clients across our B2B sectors typically close 30–50% of enquiries into qualified work (client-reported — typical, not guaranteed), and timelines run from a week to months depending on the sector; fit-out sits at the considered end. Engagements are custom-priced and start at £1,000/month — fees are on the pricing page. In some sectors we later add selective LinkedIn campaigns, but costs run higher and cycles longer, so search is where fit-out contractors start.
Fit-out sits next to several other contract sectors we source — often for the same buildings and the same buyers:
Office fit-out contract FAQs
Isn't £22 a click too expensive for office fit-out?
It is the priciest click in our B2B set — £22.30 on average, with entry bids from £6.68, per UK Google Ads data (DataForSEO), July 2026. But a click price only means anything relative to project value, and fit-out projects run to six figures: a whole month of clicks at that rate costs less than the margin on one small refurbishment. Our B2B clients typically close 30–50% of enquiries into qualified work — client-reported and typical, not guaranteed — so the number we report against is cost per quoted project, not cost per click.
Are office fit-out contracts recurring revenue?
No, and we won't pretend otherwise: a fit-out is a one-off project, not an annuity. The recurrence comes from two places instead — a steady pipeline of project enquiries, so there is always a next scheme being quoted, and repeat commissioners such as landlords and commercial agents, who hold multiple properties and come back with the next one. That pipeline is what smooths cashflow and builds the delivered track record a contractor needs to compete for larger formal tenders.
How quickly do fit-out enquiries come in?
Timelines vary by sector — anywhere from a week to months — and fit-out sits at the considered end: an office manager searching for a fit-out is often three to six months from the move itself. That is an advantage if you are the firm that responds first. The ads can be live within days of the landing pages going up; how quickly enquiries become site surveys and signed projects depends on your sales process and the buyer's calendar. Tell us your situation and we'll give you the honest picture before anything is spent.
Can Google Ads win multi-million fit-out projects?
No. Large corporate fit-outs are procured through frameworks, PQQs and formal tendering — no procurement team awards a seven-figure project from a search ad, and we will not tell you otherwise. What Google Ads wins is the medium project layer: the moves, refurbishments and dilapidations schemes that office managers, landlords and agents source directly rather than put out to formal tender. Those are the projects that build the cashflow, references and delivered track record that eventually earn an SME contractor a seat at the tender table.
Get the fit-out demand picture for your firm.
A free, read-only review of your current setup — what fit-out clicks would cost you, which project stages the demand sits in, and the honest picture on timelines. Findings in writing, whether or not an engagement follows.