One maintenance contract beats a hundred £90 call-outs
Every month, 5,230 UK searches come from people buying commercial electrical work — facilities managers, property managers, main contractors, plant managers. A click from them costs £6.38. A click from "electrician near me" costs £6.46. Same price; one buys a call-out customer, the other can open a contract.
GrowthLine specialises in B2B contract sourcing: we turn Google Ads into signed commercial contracts, not just leads. This page is the commercial electrical version of that method — the demand, measured; the buyers; and how the contracts get won.
The market, measured
Commercial electrical is the largest B2B demand pool of any commercial sector we track. These are live UK figures, not estimates.
5,230/mo
UK searches for commercial electrical services — the largest of our commercial set
UK Google Ads data (DataForSEO), July 2026
£6.38
Average cost per click on commercial electrical terms — low bids from £3.92
UK Google Ads data (DataForSEO), July 2026
2,900/mo
Searches for "electrical contractor" alone — the sector’s top commercial term
UK Google Ads data (DataForSEO), July 2026
"electrician near me"
74,000/mo · £6.46
Buys a £90 call-out customer. Once.
same click price
commercial electrical terms
5,230/mo · £6.38
Can buy a maintenance contract that renews every year.
UK Google Ads data (DataForSEO), July 2026 — "commercial electrician", "industrial electrical services" and "commercial electrical contractor" sit alongside the top term
One note from the other side of the search box: firms typing "commercial electrical contracts" or "electrical tenders" are contractors looking for work, not buyers offering it. The real demand is buyer-side — the terms above — and that is where the campaigns point.
Who's searching
These buyers are busy, not loyal. They search for a specific solution and go with whoever makes their job easiest — which is the whole opportunity.
Facilities managers
Planned maintenance across a site or portfolio, EICR and periodic testing, emergency lighting, remedials that close out compliance reports.
searches: commercial electrician · electrical contractor
Office & property managers
Fit-out and refurbishment electrics, tenant alteration works, landlord compliance certificates, EV charge points for the car park.
searches: commercial electrical contractor
Main contractors
Electrical subcontract packages priced from drawings — first and second fix, containment, distribution — on programmes that will not wait.
searches: electrical contractor · industrial electrical services
Manufacturing plant managers
Industrial installation and machine wiring, breakdown cover, planned shutdown work, and a contractor who answers the same day.
searches: industrial electrical services
How we win commercial electrical contracts
The mechanism is friction removal. The buyer has a problem and a diary; the contractor who is easiest to brief gets the walkthrough.
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A page per solution
Not one "commercial electricians" page — a dedicated landing page for each line of work: EV infrastructure, testing & compliance, fit-out electrics, planned maintenance. A facilities manager searching for EICR testing lands on a page about exactly that, not a menu.
fit-out electrics pairs with office fit-out contracts
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The buyer never writes a brief
Every page carries drawing, plan and spec upload. A main contractor attaches the drawings; a plant manager attaches the maintenance schedule. Enquiries arrive as emails, drawing submissions and phone calls — already half-qualified.
input: their drawings, not your form-filling
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Answered in hours
B2B buyers shortlist whoever responds first with something credible. We build the pipeline so enquiries reach you instantly and are answered in hours, not days — because the second-fastest quote often isn't read.
clients typically close 30–50% of B2B enquiries (client-reported)
The playbook, proven in fabrication
We have not published an electrical case study yet, so here is the same playbook running in an adjacent contracting trade — named, sourced and signed off by the client.
£120k/mo
Recurring contracted work won for DRST Trading (steel fabrication) within the first 30 days — from no website and one customer
Client-reported — DRST Trading
£80k/mo
The largest single contract, confirmed in month one as an ongoing annual deal, alongside B2B jobs of £3k–£20k
Client-reported — DRST Trading
~£42
Cost per B2B enquiry at £1,700/month ad spend
Client Google Ads account — DRST Trading
The full build is documented in the DRST Trading case study, and the method it proves runs across our commercial sectors — see steel fabrication contracts for the trade it started in, or all published results.
What Google Ads will and won't win you
The honest boundary, stated plainly, because it shapes what we build.
Google Ads wins medium-size, recurring commercial contracts: maintenance agreements, testing programmes, fit-out packages, EV roll-outs. The multi-million contracts go through formal tendering — frameworks, PQQs — and no ad buys a seat at that table. What the ads-won contracts do is get you there: contracted revenue steadies cashflow, and because it is contracted it is bankable — lenders will raise credit against it, which is exactly why one of our clients is layering B2B fleet contracts on top of a consumer business (case study two). Stack enough medium contracts and you have the track record that formal tenders ask for.
Two more straight answers. Timelines vary by the work you chase — compliance enquiries can land in days, larger packages take months; tell us your target work and we'll give you the honest picture. And engagements are priced per deal, starting at £1,000/month — details on the pricing page. Where a niche suits it we also run selective LinkedIn campaigns, but costs run higher and sales cycles longer, so that is usually a later layer once search is compounding — Google Ads plus dedicated landing pages is the engine.
Commercial electrical contracts: FAQs
Can Google Ads really win commercial electrical contracts?
Yes — with an honest boundary. Google Ads wins medium-size, recurring commercial work: maintenance agreements, testing and compliance programmes, fit-out packages, EV installations. The multi-million contracts go through formal tendering — frameworks and PQQs — and no ad buys those. What the ads-won contracts do is build the contracted revenue and track record an electrical firm needs to compete at that table later. Our steel-fabrication client followed exactly this path: around £120,000 a month of recurring contracted work within the first 30 days, the largest single contract worth £80,000 a month, confirmed in month one as an ongoing annual deal (client-reported — see the case study).
What does a commercial electrical click cost?
Averaged across the sector's commercial terms, £6.38 a click, with low bids from £3.92 (UK Google Ads data via DataForSEO, July 2026). For context, "electrician near me" — 74,000 searches a month — costs £6.46 a click. The prices are the same; the customers are not. One click buys a £90 call-out; the other can open a maintenance contract worth thousands a month, year after year.
How quickly do commercial electrical enquiries arrive?
Timelines vary with the work you chase, so we will not quote one number for everything. Testing, compliance and smaller planned-maintenance enquiries can arrive within days of a campaign going live, because buyers with a deadline search and act quickly. Larger packages — fit-out electrics on a main contractor's programme, EV infrastructure across a property portfolio — take weeks to months, because the buying cycle is longer however the enquiry starts. Tell us the work you want and we will give you the honest picture for it, not a blended average.
What do B2B electrical enquiries look like when they arrive?
Emails, drawing and spec submissions through the landing page, and phone calls — from facilities managers, property managers, main contractors and plant managers with a defined need. Because each landing page is built around one solution, and lets the buyer attach drawings or schedules instead of writing a brief, enquiries arrive pre-qualified. Clients typically close 30–50% of B2B enquiries into qualified work — a client-reported, real-world range, not a guarantee.
Find out what commercial electrical searches would bring you.
The first step is a free audit: what commercial electrical clicks would cost your firm, which solutions have the demand in your patch, and the honest timeline for your target work — findings in writing, whether or not an engagement follows. Prefer to talk? Call 07588 424030.