The industries we run PPC for, and the ones we don't
GrowthLine runs Google Ads and landing pages for UK businesses that sell appointments, quotes and consultations — and each of the eight industries below has its own page.
The candid exclusion, stated plainly: there is no ecommerce service anywhere on this site; if most of your revenue is basket checkout, we are the wrong agency for you.
Each vertical page below covers the same three things, so you know what a click buys: the sector's click economics, the three problems we see most in that industry's accounts, and who the service is not for.
Choose your industry
PPC for law firms
The biggest search demand on this list and the hardest-fought results; what a case enquiry costs depends on practice area.
DENTALGoogle Ads for dentists
Searches for dental PPC help have roughly tripled in a year; high-value treatments carry the account.
SAASPPC for SaaS
Consistently the most expensive agency-hiring clicks in our data; long sales cycles change what a lead is worth.
ACCOUNTANCYPPC for accountants
Small but fast-growing demand, and no dedicated UK specialist page currently holds the results.
PLUMBINGGoogle Ads for plumbers
Carries the single most expensive click in our whole dataset; emergency terms punish loose match types.
PROPERTYGoogle Ads for estate agents
Won on valuation leads, not listings; the current results are proptech content, not agency pages.
RECRUITMENTGoogle Ads for recruitment agencies
The purest fit for lead-gen PPC: an agency's product is candidates and clients, and both start as enquiries.
TRADESGoogle Ads for tradesmen
The umbrella page for the trades; lead-generation phrasing here is the fastest-growing search pattern we track.
Not sure what it would cost you?
Two quick calculators use live UK Google Ads click costs to show what a monthly budget could bring in — pick the one that fits your business.
More industries as the data lands
Industry pages are added when the search data justifies them, not before — each of the eight above earned its place on measured demand, click value and a winnable results page, not on our client roster.
Mortgage brokers are next in the queue.
An unlisted industry is not a refusal: the method on the PPC management page applies to any UK lead-generation business; the industry pages exist where we can show sector-specific detail.
Industry coverage FAQs
How were these eight industries chosen?
On keyword evidence, not on our client roster. Each page exists because UK searchers demonstrably look for PPC help in that sector — measured search demand, click value and a winnable results page — and the sectors were ranked on those numbers before a word of any page was written. The same rule keeps industries off the list: where the data does not yet justify a page, we do not publish one.
What if your industry isn't listed here?
We still work with UK lead-generation businesses outside these eight — the industry pages are where we can show sector-specific detail, not a boundary on who we serve. The PPC management page describes the method that applies in any sector, and new industry pages are added as the search data justifies them; mortgage brokers are next in the queue. If you sell appointments, quotes or consultations, request the free audit and we will tell you plainly whether we are a fit.
Why do you only work with lead-generation businesses?
Because focus should be checkable, not claimed. Ecommerce PPC is a different discipline — shopping feeds, return-on-ad-spend targets, basket economics — and an agency claiming both is usually shallow in one. There is no ecommerce service anywhere on this site; if most of your revenue is basket checkout, a dedicated ecommerce PPC agency will serve you better than we would.
Start with the audit, whichever industry you're in.
The first step is the same in every sector — a free audit of your current account, findings in writing, whether or not an engagement follows.