See what Google Ads costs — and pays back — for your trade
Pick your trade, set a budget, and see the real click costs, the enquiries it could bring in and what they're worth — built on live UK Google Ads data, not guesses.
Trades PPC cost & enquiry calculator
Choose your trade and a monthly budget. We use live UK click costs for that trade to estimate the clicks, enquiries and new work a well-built Google Ads account could produce — a slightly optimistic model to plan around, with every assumption shown.
Pre-filled with a typical figure — change it to your own.
Your close rate — slide it to match your own follow-up.
Clicks / month
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Enquiries / month
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Cost per enquiry
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New customers / month
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Cost per customer
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New revenue / month
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Click costs: UK Google Ads data (DataForSEO), July 2026. The enquiry rate is a GrowthLine planning assumption for a well-built account; the close rate, average value and budget are yours to set. This is a starting model to plan around, not a promise — real results depend on your offer, area and how fast you follow up.
Why the cost is so different from trade to trade
In Google Ads you bid against other advertisers for each click, so the price is set by how valuable that customer is and how many firms want them. An "emergency plumber" click and a "garden design" click are priced worlds apart — which is exactly why a single "Google Ads costs £X" figure is useless, and why the calculator works trade by trade. What turns those clicks into booked jobs is the account behind them: the right searches, tight negative keywords, a page that matches the ad, and answering the phone fast. That is the PPC management work.
Trade-specific pages
Trades PPC FAQs
How much does Google Ads cost for a trade business?
It depends entirely on your trade, because click prices vary widely: an emergency plumber click costs far more than a landscaping click. The calculator on this page uses live UK Google Ads click-cost data by trade, so you can put in a budget and see the likely clicks, enquiries and cost per enquiry for your specific trade rather than a generic average.
Are the numbers in the calculator guaranteed?
No — and we say so on the tool. The click costs are real UK Google Ads data, but the enquiry rate and close rate are planning assumptions for a well-built account. They lean towards what a properly structured campaign and a fast-answering business can achieve, so treat the output as a realistic best case to plan around, not a promise. Your real numbers depend on your offer, your area and how quickly you respond.
Which trades do you run Google Ads for?
Plumbers, electricians, roofers, builders, heating and boiler engineers, landscapers, locksmiths, painters and decorators, driveway and paving firms, pest control, removals and glazing — the trades in the calculator. If your trade sells jobs and quotes from local search, the approach is the same even if it is not listed.
Is a small budget enough for trades Google Ads?
It can be, if the account is tight. Trades win on local, high-intent searches, so a modest budget aimed at a small radius and the right jobs can produce steady enquiries. Put your real budget into the calculator to see whether the maths works before you commit — and if a click costs a large share of your daily budget, start narrow and scale what converts.
Want your own numbers, not a model?
The calculator is a plan. A free audit of your account and area gives you the real cost per enquiry for your trade — in writing, whether or not you work with us.