A Google Ads agency for UK businesses that sell appointments, not baskets
GrowthLine is a Google Ads agency for UK businesses that win customers through enquiries — trades, clinics, professional services — not ecommerce. We plan, build and run Google Ads accounts, measured on cost per qualified lead, not clicks. Google Ads is the largest channel inside our wider PPC management service.
What you get
Google Ads management for UK lead-generation accounts, specified like a deliverables sheet:
| Deliverable | What it means |
|---|---|
| ACCOUNT BUILD | campaign/ad-group structure mapped to services and locations |
| KEYWORDS | keyword, match-type and negative-keyword lists, maintained weekly |
| ADS | responsive search ads + assets, written to the enquiry, not the click |
| TRACKING | conversion tracking in Google Ads + GA4, verified before spend scales |
| LANDING PAGES | page-level recommendations (or builds) for every ad group |
| REPORTING | monthly reporting — plain numbers, CPL first |
| OWNERSHIP | the Google Ads account is yours, always — full access, and it stays with you if we part ways |
Results, published and sourced
£120k/mo
Recurring contracted work won for a steel fabricator in the first 30 days
Client-reported
£19.97
Cost per lead for a DPF specialist, down from £86.50
Client Google Ads account
~70/mo
Enquiries for a new-start London clinic, from a standing start
Client CRM, 90-day ramp
Every figure is signed off by the client it belongs to. See the case studies
How the engagement works
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Audit (week 1)
We start with an account and tracking teardown before any change is made — the free Google Ads audit. You keep read-only access to your own account throughout; nothing is switched off or rebuilt at this stage.
wk 1 · read-only access
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Rebuild (weeks 2–3)
Structure, negatives, ads and landing-page fixes go in together, so the account and the pages behind it change as one piece of work rather than two separate projects running out of sync.
wk 2–3 · build
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Measure (week 4+)
Conversions are verified and a baseline cost per lead is set before any budget decision is made — this is the gate, not a formality.
wk 4 · baseline
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Scale (month 2+)
Budget follows a proven cost per lead, not a promise — spend increases where the baseline supports it, and holds where it doesn't.
mo 2+ · scale
The engagement runs to a minimum term of three months.
Who it's for — and who it isn't
This is a Google Ads agency for small business and larger UK operators alike, as long as your website's job is enquiries, quotes and booked appointments — clinics, professional practices and trades among them. It is not for ecommerce: if your site sells products through a basket rather than converting visitors into enquiries, this isn't the right service, and we'd rather say so here than after a sales call.
Pricing
Our management fee is published, not quoted after a call — see our PPC management pricing, in full, before you speak to anyone. That fee is separate from media spend, which you pay directly to Google as part of any Google ads management agency engagement. What clicks themselves cost varies by industry and by how competitive your market is — read how much Google Ads costs in the UK for the detail rather than a single average figure.
Frequently asked questions
What does a Google Ads agency do?
A Google Ads agency plans, builds and runs paid-search campaigns inside your Google Ads account: keyword and match-type strategy, negative keywords, ad copy, bid management, conversion tracking, and the landing pages the clicks arrive on. The honest measure of that work is cost per qualified lead, not clicks or impressions. The Google Ads management deliverables table above is our exact scope — nothing on it is optional.
Is Google Ads the same as PPC?
For search advertising, near enough: PPC (pay-per-click) is the pricing model, and Google Ads — called Google AdWords until 2018, so "Google AdWords agencies" and Google Ads agencies are the same thing — is the largest platform built on it. PPC also covers Microsoft Ads and other networks, which is why our Google Ads work sits inside a wider PPC management service. If you searched for an AdWords agency, this is the same product under its current name.
How much do agencies charge to run Google Ads?
UK Google Ads agencies and management companies typically charge a flat monthly fee, a percentage of ad spend, or a hybrid of the two — and most publish nothing until you enquire. We publish ours: see our pricing. Whichever model, the management fee is separate from the media spend, which you pay directly to Google. There is no reliable public UK average for management fees — published surveys are small and self-selected — which is exactly why we list ours in full.
Is Google Ads worth it in the UK?
It depends on what a new customer is worth to you against what a click costs in your market — there is no single UK answer. For lead-generation businesses where one customer is worth hundreds or thousands of pounds, the economics usually have room to work — provided conversion tracking and the landing page are right. Where they can't work, the free audit says so before you spend. For what actually drives the cost, read how much Google Ads costs in the UK.
What are the 8 types of Google Ads?
Google currently groups campaigns into Search, Performance Max, Display, Shopping, Video (YouTube), App, Demand Gen (formerly Discovery) and Smart — the names shift as Google repackages the formats. For lead generation, Search does most of the work, with Performance Max and Demand Gen added carefully once conversion tracking is proven trustworthy. Shopping is an ecommerce format — one reason you won't find ecommerce anywhere on this site.
Start with the audit, not the contract
The audit is free, read-only and specific to your account; if Google Ads can't work for your economics, it says so.